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Etsy Makes Changes to Search Ads

'More powerful' ads meant to give sellers a jolly holiday season.

Etsy is making changes to its Search Ads—which sellers can buy to have their items display at the tops of search results—in hopes of a good selling season for its merchants.

Jaclyn Fu, a member of Etsy’s marketing team, says changes will take effect in the coming weeks and should make ads more powerful and easier to manage. The changes come from a year of seller feedback and data on how the ads are performing.

“We’re tuning the site, improving the performance and looking for ways to make sure the holiday season is a success for the community,” she reports on the Etsy News Blog.

Currently, sellers buy ads by choosing what items they want to promote, choosing Etsy-suggested keywords their ads will target and setting a weekly budget for their ads.

With the changes, Etsy will add holiday keywords sellers can choose. Fu explains that Etsy occasionally adds and removes keywords from the Search Ads system, depending on how popular the terms are, and that the site has seen an increase in holiday-themed keywords. Sellers will also be able to start and end ads without specifying durations for their campaigns, and Etsy will make ads available to all English-language listings starting Oct. 9, regardless of where the seller resides. Finally, Etsy notes that ads will start running almost instantaneously. Before, ads would start running the next day.

Fu reports that Search Ads have helped sellers generate $2 million in sales and that 145,000 sellers have tried them.

According to a tutorial about the ads, sellers can try them for $5 a week.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.

  • Joseph

    Etsy is a joke!



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