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Facebook Offers No Longer a Free Tool

Social site hopes charging for the feature will promote relevant deals.

Facebook Offers, a previously free marketing tool that allowed businesses to give fans access to special promotions, isn’t free anymore.

Facebook announced it will begin charging for the feature. Now, businesses must spend at least $5 in advertising if they want to use Facebook Offers, the social site notes. According to news reports, the exact fees businesses will pay will depend on the number of fans a page has.

Facebook officials say they hope charging for Offers will force businesses to provide more relevant deals to “the right audience.”

Facebook Offers, which appear in people’s newsfeeds, are only available to businesses with at least 400 likes on their pages. Fans redeem the deals by printing out Offers, showing them on a mobile device at businesses that are accepting the promo, or online by entering the promo code provided on the Offer.

Facebook states that when shoppers redeem an Offer, a story will appear in their timelines, which their friends will see—which could give a marketing boost to businesses.

Facebook has not said how many businesses have used Facebook Offers, or how many have been redeemed. But it reports the feature is “very popular.”

Facebook launched Offers in May and allowed select businesses to use the feature to offer special promotions to their fans for free.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.



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