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Surge Soda Has Resurgence on eBay

Discontinued item selling for as much as $250.
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eBay sellers are asking a good chunk of change for discontinued Surge soda, and some buyers seem willing to pay.

Surge, produced by the Coca-Cola Co., was discontinued in 2003 following a drop in sales. It was only in production for six years, according to Wikipedia. However, the citrus-flavored drink is now making a splash on eBay.

A search for “Surge soda” on the marketplace today produced multiple listings, one going for $250. That listing was for an unopened bottle of the drink and had three offers from buyers as of press time. A listing for an unopened empty can of the soft drink was also for sale for $25. A large Surge soda bottle had a starting bid of $40.

Rebecca Miller, an eBay seller of more than 12 years, says she isn’t surprised that sellers are offering the discontinued drink at such high prices. In 2010, several sellers were listing o.b. tampons at huge markups when they were discontinued and became hard to find in local markets.

“Prices went nuts on eBay, and people bought,” she adds. “People like what they like, and they’ll pay to get it.”

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.