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eBay Shows Interest in Social Shopping

Company acquires Svpply.com, adds new feature on U.K. and U.S. sites.

eBay seems to like the idea of social shopping. In fact, it seems to be making itself more social-shopping friendly.

The marketplace has acquired curation site Svpply.com, officials announced Thursday, and it also recently added a new feature to its U.K. site that allows buyers to collect products from around the Web, and share them on Facebook or via email so friends can help them decide what to buy. eBay introduced the feature, called Help Me Shop, on eBay.com in the eBay Garden in June, it reports.

Svpply staying put

The acquisition of Svpply.com, a 3-year-old Pinterest-like social shopping site that allows users to bookmark items and share them on the site, will give eBay access to more technology to improve the buying and selling experience of its users, eBay reports. Svpply employees will work on merchandising, non-search discovery and browsing for the marketplace.

“Together [with eBay], we’ll create improved and personalized experiences and merchandising options for eBay, ” Svpply states on its blog.

It adds that Svpply is not going anywhere and will “continue to bring our users new products each day—allowing our loyal fans to explore beautiful products and stores, all of them hand selected by the community,” the blog post states.

‘Help Me Shop’

eBay describes its social shopping feature Help Me Shop as a “fun and easy way to get shopping advice from your friends.”

eBay notes that shoppers often ask others for their opinions when they buy offline, and now they can do the same online.

Those with a Facebook account can use Help Me Shop by installing a bookmarklet to their browser’s toolbar. Then, when they find an item they like, they click the button on their toolbar, add item details and save products on their Help Me Shop list so they can create shopping polls and invite friends to comment on products.

“Gathering different perspectives can help you find just the perfect thing,” eBay says.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.



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