Bonanza sellers will soon have the option of advertising their items on Google Shopping and/or listing them eBay.
Bill Harding, the company’s founder, announced the marketplace will launch an advertising platform in the coming days that will allow merchants to specify if they want Bonanza to also list their items on eBay, advertise them on Google Shopping, or both. Sellers will just have to specify a maximum commission they are willing to pay Bonanza for the added exposure.
The minimum commission sellers need to specify in order to get more exposure is 5 percent. The maximum is 17 percent, according to a mock of the new platform published on Bonanza’s blog.
However, sellers can specify that they only want their items to appear on Bonanza for the regular 3.5-percent fee they currently pay to list items on the marketplace.
Still, Harding notes that with Google Shopping and Bing Shopping moving to paid models, the amount of traffic sellers who don’t purchase additional advertising get could be limited to organic search engines and direct Bonanza traffic.
“This means that it can take a while for you to find the right buyers, if you haven’t built up your stable of repeat customers,” he adds.
“As in AdWords, you tell us the maximum bid you’ll make, and we charge less [for advertising] if we can”The details
Mark Dorsey, the site’s co-founder, adds that sellers who want to list their items on eBay through the new platform must have an active eBay account and that their items will be listing in that account.
Harding adds that when an item sells on eBay, merchants will pay eBay final value fees, plus a 1.5-percent commission to Bonanza. “However, when posting the item to eBay we can automatically adjust the price to compensate for that 1.5 percent,” he explains.
Harding says Bonanza’s advertising will be set up like an early version of Google AdWords.
“As in AdWords, you tell us the maximum bid you’ll make, and we charge less [for advertising] if we can,” he continues.
Harding notes that sellers who have higher sell-throughs should be able to buy advertising without paying the entire commission rate.
“Our target is to have your actual commission average something in the neighborhood of 50 percent to 75 percent of your maximum commission,” he writes.
