Free Shipping Day will be on a Monday this year for the first time in its history.
Previously, Free Shipping Day—a day on which participating retailers offer free shipping with their products—had been on Fridays. However, the founder of the annual shopping event, Luke Knowles, tells reporters he decided to move the day to a Monday to attract last-minute shoppers.
Knowles notes that Dec. 17, this year’s Free Shipping Day, is one of the last days to ensure items will arrive before the holidays.
He adds that the move will help the event beat out last year’s Cyber Monday sales totals, when spending reached $1.25 billion. Last year, more than 2,600 stores participated in Free Shipping Day, generating nearly $1.1 billion in sales for online retailers, according to researcher comScore.
In 2010, Free Shipping Day resulted in sales reaching $942 million with more than 1,700 retailers participating, FreeShippingDay.com reports.
Knowles expects more than 2,000 online sellers to participate this year.
Free Shipping Day continues to evolve, according to its website, but Knowles is “confident it will only grow in prominence as shoppers want to enjoy the holidays without worrying about camping out overnight to secure a coveted gift. Consumers have made their intentions clear: Like Black Friday and Cyber Monday, Free Shipping Day is here to stay.”
The first Free Shipping Day took place in 2007. Sellers can sign up to participate in the event at FreeShippingDay.com.