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Etsy July Sales Hot, Hot, Hot

GMV increases 75 percent compared to a year ago.

Summer is typically a time of slower sales, as shoppers take a holiday from buying to enjoy the great outdoors. Apparently, visitors to Etsy didn’t get the memo.

The marketplace for trendy handmade and vintage goods reports that $69.5 million worth of goods were sold on the site in July. That’s 12.3 percent higher than Etsy’s June GMV, and a stunning 75 percent higher than last July.

July’s GMV was just shy of Etsy’s all-time high of $69.8 million set in December 2011.

Etsy sellers weigh in

A number of Etsy sellers confirmed that July was a record sales month for them.

“We had a fantastic July, and are on our way [to] top our holiday months’ sales now in August,” states one seller.

While not all Etsy sellers experienced robust sales, one poster notes that “a rising tide lifts all boats.”

The marketplace reports that 3.38 million items were sold in July—an increase of 14.7 percent from June, and 66.2 percent from July 2011.

Etsy counted 785,029 new members in July, up 13.8 percent from June.

About the author

Crista Souza
Crista Souza is founding editor of TheOnlineSeller.com. A journalism graduate of San Jose State University, she spent 13 years as a business and technology reporter in Silicon Valley. Crista has been writing about B2C and C2C ecommerce since 2008. Opinions expressed here may not be shared by The Online Seller and/or its principals.



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