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Social Commerce to Grow 44% in UK

Social shopping expected to ring up sales of 3.3 billion pounds by 2014.
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Social commerce in the U.K. is going to grow big time in just two years.

By 2014, sales totals from social shopping are expected to increase 44 percent, reaching 3.3 billion pounds, according to a recent survey by retail research agency Conlumino. The survey, commissioned by eBay, finds that social commerce is already popular. About 46 percent of shoppers already use Facebook, Twitter, Pinterest and other social sites when deciding what to buy.

The study notes that about 50 percent of shoppers also interact with retailers directly on social sites.

“Many shoppers, particularly women, want fun and inspiration as much as information when they shop, and social networks are a great way to seek out a friend’s advice, see other people’s style and get ideas,” Petra Jung, eBay’s head of Mobile, tells reporters.

This presents a big opportunity for retailers who want to take advantage of social commerce, she continues.

“There’s a billion-pound prize for U.K. retailers in using social to help customers make up their minds when they’re looking to buy,” Jung says.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.