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Amazon to Restrict Selling in Toys & Games

Seasonal constraints aimed at maintaining buyer confidence.

Amazon reminded third-party sellers who list in the Toys & Games category of its restrictions in that category during the holiday selling season.

The retailer emailed third-party merchants this week to remind them that every year it restricts some sellers from selling in the Toys & Games category during the busy selling season to keep buyer confidence.

This year, restrictions will be in place Nov. 13 through January, according to news reports.

Amazon adds that sellers who use Fulfillment By Amazon won’t be restricted if their accounts are in good standing.

According to reports, sellers who are eligible for selling in the category must have made their first sale before Sept. 17—though that sale does not have to be in the Toys & Games category—they must have processed at least 25 orders 60 days before Nov. 1, their pre-fulfillment-cancel rates must be 1.75 percent or lower, late-shipment rates must be 4 percent or lower 30 days before Nov. 1, and order defect rates must be 1 percent or less.

Amazon says it will notify sellers about their eligibility in the category by mid-November.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.



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