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Smartphone Users Favor eBay, Amazon Apps

Americans' use of shopping apps growing, Nielsen research finds.
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Mobile shoppers love eBay and Amazon. In fact, they’re so crazy about them that the two marketplaces had the top two shopping apps in June.

The eBay app came in on top with 13.16 million unique users accessing it to shop. Amazon was second with 12.12 million users, according to researcher Nielsen. It adds that eBay mobile app users spent an average of 1 hour and four minutes on that app. Amazon users averaged about 19 minutes with the Amazon app.

Groupon’s mobile app was the third-most popular among shoppers with 11.9 million unique users accessing it. Shopkick, a shopping rewards app, came in fourth with about 6.5 million unique users, according to Nielsen.

Overall, 45 million smartphone owners are estimated to have used apps in the shopping/commerce category, using these apps an average of 17 times during the month, Nielsen adds.

“Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,” says Don Kellogg, director of Telecom Insights at Nielsen.

He adds that as more Americans use their smartphones while shopping and to make more purchases directly, retailers should personalize their “offerings around the needs of individual consumers.”

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.