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eBay Asks Women How They Shop

Survey of French shoppers finds most women share their finds.

eBay teamed with French blog Terrafemina to investigate how French women shop online and if they tell their friends about what they buy.

What the companies found was that 95 percent of the 510 women they polled last month share their fashion buys online, that 17 percent of women use their phones to buy and that 47 percent use “their professional computers” to make purchases, “reflecting a softer boundary between work and personal life,” eBay reported on Tuesday.

The poll follows a similar survey done in March, eBay adds. That study found that French women spend an average of five hours every week on e-commerce sites and that 52 percent of them buy at least one item online every month.

In that study, clothes and accessories were the most popular items for women. Housewives were found to spend four hours shopping online. But though they spent one hour less online than others, housewives were more demanding when it came to delivery times and the cost of shipping, according to news reports.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.



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