Domain name provider Go Daddy has acquired Outright.com, an online bookkeeping software company whose tools cater to eBay sellers and other small businesses.
Go Daddy sees the deal as a way to expand its services to small businesses, while giving Outright users better access to GoDaddy’s suite of cloud-based offerings.
“Outright.com has built easy-to-use software that streamlines the work involved with running a start-up or small business… the taxes, income, profits, expenses and other financial data that can be an administrative distraction for business owners,” says Go Daddy CEO Warren Adelman. “As an entrepreneur, if you’re not worried about managing finances for hours every month, you can devote more time to building your business. We see this as an ideal extension for our suite of small business products, which are all geared toward helping businesses grow bigger.”
Steven Aldrich, who had been CEO of the online bookkeeping software company, is now senior vice president of applications at Go Daddy.
“Joining Go Daddy feels like a move that was just meant to be,” Aldrich says. “We are combining forces with a company that has built a $1 billion business with the simple idea of providing great products and a brand of service that delights customers.”
Outright’s staff has joined Go Daddy and will remain based in Silicon Valley, according to a news release. Financial terms of the deal were not disclosed.
