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Charitable Giving on eBay Reaches New Heights

eBay members donate record $63 million in 2011.

Cause marketing—and just plain generosity—on eBay reached new heights in 2011, with buyers and sellers donating more than they ever have to charitable causes through eBay Giving Works, cash donations and other forms.

The record $63 million raised through cause-related commerce averaged $120 donated every minute, eBay reports. That’s a 15-percent increase compared to 2010’s total. eBay’s payment processor, PayPal, also processed $3 billion in transactions for more than 20,000 nonprofits. Not to be left out, charity auctions like the one featuring limited-edition Nike Mag shoes and the annual Warren Buffet lunch also raised millions for nonprofits.

Funds raised helped people facing crises like victims of Japan’s earthquake and the hunger crisis in Africa. Buyers and sellers raised $6 million and $3.3 million, respectively, for those causes, according to eBay officials.

Nancy Roman, director of Communications and Private Partnerships of the World Food Program, says her organization is “incredibly grateful to eBay users for their consistent generosity.”

“The eBay platform empowers nonprofits like ours to reach millions of compassionate people and receive donations quickly and securely,” she adds.

Read more about implementing cause marketing in your online business.

John Donahoe, eBay’s president and CEO, says both eBay and PayPal strive to make a difference in the world.

“We are committed to using our global commerce platform and technologies to drive social innovations and create scalable, measurable impact,” he notes.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.



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