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PayPal Pilots ‘Pay On the Go’ in Singapore

QR-reader app lets subway commuters shop via mobile phones.
PayPal Shop and Pay On-the-Go

Pushing forward with its vision of shopping “anytime, anywhere and any way,” PayPal has begun piloting an on-the-go payment service in Singapore’s subways.

The Shop and Pay On the Go program, which is live in 15 subway stations, lets consumers use mobile devices to scan advertisements and make purchases on the spot.

“Singaporean commuters can quickly and easily choose an exclusive deal by scanning a QR code on a billboard or poster using their smartphone, then pay with PayPal in as little as two clicks,” says Elias Ghanem, managing director of PayPal Southeast Asia and India.

According to a Nielsen report from November 2011, Singapore is a mobile-oriented society with 70 percent of consumers owning a smartphone. PayPal further notes that its recent Online and Mobile Safety Insights study found that nearly seven of 10 Singaporeans were likely to make a transaction on their mobile phones.

PayPal posted this video demo of the QR app on the PayPal blog.

About the author

Crista Souza
Crista Souza is founding editor of TheOnlineSeller.com. A journalism graduate of San Jose State University, she spent 13 years as a business and technology reporter in Silicon Valley. Crista has been writing about B2C and C2C ecommerce since 2008. Opinions expressed here may not be shared by The Online Seller and/or its principals.



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