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eBay, Council of Fashion Fight Counterfeits

Organizations will sell totes to raise awareness about fakes online.

A designer handbag sells on eBay every 16 seconds, according to the marketplace. To make sure all those handbags are legit, eBay and a fashion design organization have teamed up to spread awareness about counterfeit goods and the harm they cause.

eBay is working with the Council of Fashion Designers of America in a campaign called “You Can’t Fake Fashion.” The organizations already have a landing page devoted to the cause, on which eBay tells visitors how it’s cracking down on fakes.

On March 20, shoppers will have a way to actively participate in the campaign by buying 75 one-of-a-kind designer tote bags on eBay. Participating designers include Kenneth Cole, Tommy Hilfiger and Ralph Lauren. All proceeds will benefit CFDA, eBay notes.

“Fighting counterfeits is a critical issue for the CFDA, eBay and the fashion industry, at large,” says Steven Kolb, CEO of CFDA. “We continue to collaborate with eBay on this bold campaign to educate shoppers on the dangers of counterfeits, raise awareness of our mutual dedication to the fight against fakes and emphasize the importance of original design.”

Alan Marks, eBay’s senior vice president of Global Communications, says the campaign is another example of eBay’s commitment to fighting counterfeit items.

“Counterfeits not only are illegal, they also damage brand owners, frustrate shoppers and undermine consumer confidence,” he adds. “eBay invests substantial resources to help provide millions of consumers a trusted, confident marketplace experience.”

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.



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