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Online Merchants Optimistic for 2012

Holiday survey reveals good sales and a bright outlook for the coming year.

Small to medium-size online merchants are optimistic about sales growth in 2012, according to a recent survey conducted by Kabbage, a provider of working capital for small businesses.

Of merchants who participated in the survey, 69 percent reported higher holiday sales than the same time period in 2010. The study participants saw, on average, a 32-percent spike in sales, Kabbage notes.

Kabbage surveyed 2,500 small to medium online businesses between Dec. 27 and Jan. 3 to identify trends and measure growth during the holiday season. The survey was the first holiday study the company has performed, notes Russell Walraven, director of marketing at Kabbage.

More than half of the survey respondents reported that demand exceeded supply this year, and seasonal promotions were offered by 47 percent of those surveyed. Only 11 percent of respondents reported a drop in sales this season.

Based on the responses, 88 percent of those surveyed feel optimistic about sales growth in the coming year.

“Sellers are optimistic for a very successful 2012 overall and are confident that their stores will continue to grow,” says Walraven.

About the author

Sarah Brown
Sarah Brown is a freelance writer who writes about e-commerce and small businesses. She recently graduated from Chico State with a journalism degree and is also a budding online entrepreneur, having launched two Web businesses and her own line of handmade products. Opinions expressed here may not be shared by The Online Seller and/or its principals.



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