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eBay Mobile Sales to Reach $8B in 2012

Company pushing for improved coverage in U.K. to boost mobile usage.

Shoppers are expected to continue reaching for their mobile devices when they buy on eBay, fueling major growth of mobile sales on the site, one company official says.

In a keynote speech last week in Las Vegas, eBay President and CEO John Donahoe said he expects mobile gross merchandise volume on the marketplace to increase by more than 60 percent. That would bring mobile sales to $8 billion by the end of 2012. He added that eBay’s payment processor PayPal will likely process more than $7 billion by the end of the year, up from $4 billion in 2011.

The expected increases are in line with the favor shoppers have shown for mobile devices in recent years. In 2011, mobile sales on eBay reached $5 billion. That was up from $2 billion in 2010.

eBay’s mobile app has been downloaded more than 65 million times, and more than 890,000 shoppers bought something on the marketplace with the mobile app for the first time in 2011. That’s a 113-percent increase compared to 2010, according to reports.

Proposals in the U.K. to make better and faster mobile coverage available to residents could sway even more buyers to shop on the marketplace via mobile devices, prompting eBay U.K. to encourage better coverage.

“We know that the potential for mobile shopping is huge, but only if the infrastructure is there to make it work smoothly for customers,” Angus McCarey, eBay’s U.K. retail director, tells reporters.

eBay has been pushing for faster mobile connections and better coverage in the U.K. since November, when it introduced a mobile manifesto.

About the author

Olga Munoz
Olga Munoz is editor of TheOnlineSeller.com. In addition to writing news and feature articles about e-commerce, selling trends, online marketing and other topics of interest to online sellers, Olga manages the site's social media efforts. A journalism graduate of Chico State, Olga says her favorite part of being a journalist is learning interesting facts that help put stories into perspective, attending industry events and meeting interesting people "that leave you smiling, even in tough situations." Opinions expressed here may not be shared by The Online Seller and/or its principals.



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