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PayPal ‘Re-imagines’ Shopping

New services planned to give buyers more flexibility.

Ahead of its annual developer conference next month, PayPal is giving merchants a look at some of the new technologies it has in the works to give consumers more control over how they shop and pay.

The payment processor says it aims to engage customers at every stage of the shopping lifecycle, from demand creation to post-transaction services, no matter where they are, or what type of device they’re using.

In a post on the company’s official blog, Scott Thompson, president of PayPal, offered a glimpse of future applications, including:

  • Advertisements sent to mobile users based on their physical locations
  • In-store barcode scanning
  • Local search to find or compare stock available
  • Mobile and point-of-sale payments
  • Loyalty programs and payment flexibility, part of what’s being called the “virtual wallet.”

“PayPal is re-imagining money, and making it work better for merchants and consumers—whatever device you’re on, wherever you are in the world, and however you prefer to pay (whether that’s cash, credit, or installments),” Thompson says.

Though the blog doesn’t give a timeline for when these technologies are likely to become available, more details will be disclosed at the X.commerce Innovate Conference in San Francisco, Oct. 12 through Oct. 13. PayPal says it will set up a “shopping showcase” to let visitors get a hands-on sense for what the technologies will enable.

About the author

Crista Souza
Crista Souza is founding editor of TheOnlineSeller.com. A journalism graduate of San Jose State University, she spent 13 years as a business and technology reporter in Silicon Valley. Crista has been writing about B2C and C2C ecommerce since 2008. Opinions expressed here may not be shared by The Online Seller and/or its principals.



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